About Us ~ The Pegastory

Pegasus opened its doors in the summer of 1982. 

Iris & Monte Mayer had purchased the historic Monarch Building & they convinced their good friends Mike & Jan Mattingly to move to Idaho and open a shop on the main floor of the building & live upstairs in the old hotel space.

Iris & Monte gave Mike & Jan the support & financial backing they needed to get a shop up and running. They changed the name of the shop from Max’s LDS Books to Pegasus Bookstore and added the Winds of Time to the space as well. Pegasus was books, antiques & oddities and the Winds of Time was a furniture refinishing shop.

Mike and Jan made a few trips to gather items and antiques for the shop. They traveled as far as Wisconsin to find unique items to bring back to sell at the new place. After looking at the finances from Max’s LDS Books they noticed adult books and novelties made money for Max so they decided to keep a section of the shop dedicated to adults only, and added tobacco and pipes, incense and other counter culture products to the shop.

Oh, the stories that could be told about all the good times that unfolded in the 80’s and 90’s. Pegasus & the Winds of Time grew and flourished with a wide range of colorful characters who worked at Pegasus and lived at the Monarch. Many magical things happened in that time.

Pegasus became “the hippie shop” that the locals supported – it was the place people could go to and feel free to be who they were & they knew they would be appreciated – as customers, neighbors, new and old friends.

In 2003, Mike passed away and Pegasus & the Monarch, as per his wishes, was taken on by his two sons, Marc & Joel, and Andie Kern, a young woman who had been working at Pegasus for over 10 years. From 2003 to 2014, Marc, Joel & Andie owned and operated Pegasus & the Monarch & had their own adventures with running and owning an established retail shop & an old 30 room hotel that had been converted to studio apartments.

The upstairs studio apartments were always rented & the shop continued to grow, adding a tattoo artist, who had been married to Mike in the 80’s – Jan the Ink Fairy, & Mikes son Joel carried on a piercing studio that had been started by family friend Steve Roberts after returning from active military duty. Andie ran things at Pegasus & Marc did various projects at the building. Over the next decade the 3 partners put a new roof on the building, upgraded the heating system from coal to gas and electric, and did many projects and remodels throughout the building.

In September of 2014 a major fire gutted about half of the Monarch Building. It was a sad and devastating day for the entire city of Pocatello & beyond to see a historic landmark building ravaged by fire.

In the months following the fire the 3 partners decided to go their separate ways and Andie took on Pegasus as sole proprietor, moving the shop & re-opening in another location. The fire had destroyed nearly all of the stock and displays at the store so she spent her portion of the insurance money to get a new Pegasus up & running again. She couldn’t imagine Pocatello Idaho without Pegasus. She had help & support from so many people- especially Tracy Ward & Lacee White- both ladies had worked for years at the shop before the fire. Jan the Ink fairy also moved her tattoo shop into the new space as well. Andie decided to make a minor name change – after the fire they were all so overwhelmed by the outpouring of love and support that the name Pegasus A to Z seemed fitting. The A to Z signifies all of those people who helped keep the spirit of the business alive after the fire.

Here we are in 2018. 36 years after the idea of Pegasus was hatched from a dream to reality. So many things have changed, and the local community is still stopping by, supporting this little hippie shop. It’s more than just a place. It’s the past and the future blooming in the now. The history, the people & the adventures and challenges. The stories and the moments shared. And the love that has come from this little shop in Idaho.

We strive for happy moments while serving our community. Small businesses have the ability to connect & we have taken advantage of that when we can. The people who walk through our doors & spend their money with us support so much more than this little shop. It’s always been about more than the money we make. It’s about the people we meet and help out every day. Now that we’ve stepped into the 21st century, with the help of technology we have an online shop to reach a wider range of customers!

Thank You All for your ongoing and continued support! We look forward to many more years of serving you!
The Pegasus Krewe

8 Replies to “About Us ~ The Pegastory”

  • Long time reader, first time commenter — so, thought I’d
    drop a comment.. — and at the same time ask for a favor.

    Your wordpress site is very simplistic – hope you don’t mind me asking what theme you’re using?
    (and don’t mind if I steal it? :P)

    I just launched my small businesses site –also built in wordpress like yours– but the theme slows (!) the site down quite a bit.

    In case you have a minute, you can find it by searching for “royal cbd” on Google (would appreciate any feedback)

    Keep up the good work– and take care of yourself during the coronavirus scare!

    ~Justin

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